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— Who Is Bud Heaton? —
MEET YOUR CHIEF MO
Husband & Father
Mentor | Consultant | Entrepreneur
Bud Heaton is a seasoned digital marketing expert with over 12 years of experience helping entrepreneurs and businesses transform their marketing efforts into automated systems that generate real results. His journey into the world of business began early, growing up in a family of entrepreneurs where he learned firsthand the importance of creativity, strategy, and resilience.
Bud’s career started with a deep dive into full-stack marketing—everything from copywriting and funnel design to ad campaigns and event management. Over the years, Bud has honed his craft, becoming a sought-after strategist in financial services and a mentor to entrepreneurs looking to scale their businesses.
BUD'S BACKSTORY
- Over 10 years of experience working with hundreds of professionals in the financial services industry
- Helped financial service clients collectively manage over $4 billion in client personal and retirement assets
- Helped clients in the insurance industry earn multiple insurance production awards each and every year
- Awarded the '2 Comma Club' Awards and the '2 Comma X' Award by Russell Brunson, CEO of ClickFunnels
- Passionate about helping entrepreneurs and financial professionals get their businesses 'Zeroed In'
Highlights:
Full-stack marketing expertise: Bud has mastered every facet of digital marketing, from crafting high-converting email campaigns to managing complex funnel systems.
Award-winning entrepreneur: Recipient of multiple 2 Comma Club and 2 Comma X Awards, Bud’s funnels have generated over $75 million in commissions.
Clients managing over $1 billion in assets: His strategies have helped financial firms manage more than $1 billion in assets, proving the power of his approach.
Legacy-driven philosophy: Bud believes that successful marketing isn't just about growth—it's about building a business that offers freedom, sustainability, and legacy.
Core Philosophy: Zero In, Break Free
At the core of Bud’s philosophy is the mantra Zero In, Break Free. He helps clients zero in on the strategies that matter most, enabling them to break free from the complexity and overwhelm of traditional marketing. Bud’s approach blends marketing mechanics with mindset mastery, helping entrepreneurs transform their businesses while staying deeply connected to their vision.
Personal Journey:
Growing up in Salt Lake City, Bud was immersed in entrepreneurship from a young age, working in his father’s commercial photography business. However, the unexpected collapse of the family business after his mother’s health crisis taught Bud a vital lesson: the importance of building a business that can stand strong, even when life throws its challenges. This experience fueled Bud’s passion for helping others create sustainable, scalable marketing systems.
Today, Bud combines his extensive knowledge with a mission to help entrepreneurs and professionals build businesses that provide freedom and security, without getting bogged down by the complexities of marketing.
Personal Life:
Bud is the proud father of three beautiful girls. When Bud isn't creating offers, building businesses, or launching strategies he enjoys spending time with his family. Bud is also an avid gym goer. Consistency is his gym mantra that keeps him going back. Lastly Bud is also a well versed competitive shotgun shooter. From 2001 – 2009 Bud competed across the country as a junior All-American Sporting Clays shotgun shooter.During this time, Bud learned many powerful skillsets. These thinking patterns and habits helped him become a top shooter and competitor. Bud used these skills to create “Mental Game Mechanics & The Zeroed In Method”. Now used in his professional life, Bud has empowered himself and others to build real businesses with real success.
What Sets Bud Apart:
Bud is not just a marketer—he’s a mentor and strategist who helps his clients unlock their potential by mastering both the mechanics of marketing and the mindsets needed for success. His hands-on approach ensures that clients aren’t just passive recipients of strategies, but active participants in building their marketing machines. His clients don’t just get results; they achieve mastery.
— What Journey Are You On? —
Want Help?
Get More Leads Workshop
Leads are the lifeblood of any business.
You can't sell stuff, deliver stuff, or make revenue unless you can predictably and reliably generate leads.
So if you're ready to upgrade your lead-gen models and step into the modern era of marketing... join Bud for an upcoming 'Get More Leads Workshop' where you'll get the exact blueprint to your steady stream of leads.
Grow Your IUL Business...
Are you a financial professional looking to grow your IUL book of business?
Join Bud and team for the IUL Challenge on a deep dive into how market, sell, and deliver properly structured policies with precision and predictability.
Transform Your Marketing Team...
You're working on your marketing, but hitting wall after wall. Technology, tools, ads, content, posting schedules, funnels, automation, webinars, VSLs and the list of things to learn goes on...
Bud has spent over a decade of his life solely focused on understanding how marketing works so you don't have to decode the matrix.
Meet with Bud 1-1 to see how you can transform your marketing department, team, and results with Bud.
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