Wouldn't it be nice if everything was free? Free leads, free lunch, free housing, free healthcare, free clothes, free education, free...whatever...

While it sounds nice and we all want the best deals out there, I've always found that free is often the most expensive way to go.

Not because of the cost, but because of the time.

Time to figure it out, time to implement, time to decide.

Heck, even we offer a free 3 day challenge to professionals, but I know for a fact our 3 day free training is better than most paid mentorships, groups, and courses available to the industry.

Mostly because the people offering those trainings are charging on the back end of the transaction, which means the "training" is free up front, but you pay for it on the back end with a slice of the pie aka your commissions and revenue.

That's not a bad thing per se, but generally it's better for them than it is for you...

The missing piece that most people do not account for is opportunity cost. As our mentors once taught us, "what takes the time in learning?"

"Not getting it"

As long as you don't know how to do something that lack of knowledge will continue to haunt you in the form of opportunity cost.

And that's why free is never free. Free costs you time, energy, and effort in the "figuring out" of things.

I've had hundreds of conversations with folks saying, "I just need to figure out how to..."

Therein lies the opportunity cost. Therein lies the major problem of free.

So how do you fix that? Simple.

I invest in courses, masterminds, trainings, mentorship, etc. because if I tried to figure it all out on my own, it'll take me decades.

I see comment threads like the one attached here I just found posted in another facebook group...and they're not wrong.

The gap between broke and breakthrough is simply just implementation.

Now if you pair the tenacity of implementation with speed by learning from someone who's gone before, now you have velocity and that's how you see some folks go from seemingly nothing to something almost overnight.

And the fastest path to creating velocity is by paying for it with a renewable resource. money.

Once you're on the path everything moves much faster, but there's still the requirement of implementation. Even if you pay.

So although you don't see the blood sweat and tears from the person doing the work, you secretly know they did it.

They took action.

You look at it and you might feel frustrated with yourself or your progress...

But, you secretly know you're the problem. And unfortunately, it's easier to blame something else than to look in the mirror.

It wasn't until I started to look in the mirror that I realized I was the only one holding myself back from what I wanted.

So the only question is, are you gonna be the non-implementing attendee, or are you gonna take action, create velocity, and make things happen?

- Bud


​P.S. If you got triggered by this, thats on you. Not me. I'm just relaying the hard truth pill I had to swallow once already.